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The Trigify team
is joining HubSpot.

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Our next chapter
Our next chapter

The Trigify team is joining HubSpot: Our next chapter

Today, we're excited to announce that the Trigify team is joining HubSpot (NYSE: HUBS).

Trigify began three years ago with a belief that go-to-market teams could make better decisions if they had better signals and better context. Since then, we have evolved repeatedly, learned from our customers and built increasingly ambitious ways to turn messy, unstructured data into information that revenue teams can act on.

HubSpot was drawn to the experience our team developed while working on fixing this problem.

Members of our team will now join HubSpot, where they will bring their expertise in signals, data and context into a much larger ecosystem. We are hugely excited by the opportunity to apply what we have learned to some of the most important challenges facing go-to-market teams and AI products today.

As the Trigify team begins its next chapter with HubSpot, we'll be winding down the standalone Trigify platform. Our team will bring the experience, expertise and lessons learned into their new roles at HubSpot.

For most customers, access will remain available until 11:59pm BST on 22 October 2026. Customers with different contractual notice periods will receive their applicable dates directly. We are contacting every customer individually and will support them throughout the transition.

We are enormously grateful to everyone who helped us reach this point: our customers, team, investors, partners and friends. Thank you for trusting us, challenging us and helping shape what we built.

We are proud of the Trigify journey and excited to begin this next chapter with HubSpot.

Existing customers can find transition information in the FAQs below or contact hugo@trigify.io.

FAQs

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What is changing following HubSpot's acquisition of Trigify?

Members of the Trigify team are joining HubSpot, bringing the experience and expertise we've developed over the past three years into their new roles. We're excited about this next chapter and grateful to every customer who helped us get here. As part of this transition, the standalone Trigify platform is being retired. We'll support you through your remaining access period and help you prepare for what comes next.

Why is the standalone Trigify platform being retired?

Our team is moving into new roles at HubSpot, where we'll apply what we've learned about signals, context and go-to-market technology. As we begin that next chapter, we're winding down the standalone Trigify platform. We know this means a change for your team, and we're here to help you work through the practical steps.

When will my account close?

For customers on our standard notice period, access ends at 11:59pm BST on 22 October 2026. We'll send reminders before then so you have time to save the information you need and review any connected workflows. If your agreement has a different notice period or transition arrangement, we'll confirm your dates directly. Please follow the dates in your account-specific notice.

Can I continue using Trigify during the notice period?

Yes. You can continue accessing Trigify during your notice period, up to the date confirmed in your customer notice. Please use this time to export the information you want to keep and prepare any workflows that depend on Trigify for the end of service. Our team will be available to help during the transition.

How do I export my information?

Please save any information you want to keep before your account access ends. Use the existing export options available in Trigify, or contact hugo@trigify.io if you need help obtaining your information. Let us know what you need as early as possible so we can support you during the notice period.

What happens to integrations and API access?

For standard customers, Trigify integrations and API access will stop when account access ends at 11:59pm BST on 22 October 2026. Monitoring and signal collection will also stop. Please review any automations or workflows that rely on Trigify and make the changes you need before that date. If you have a separate contractual transition arrangement, the dates and scope in your account-specific notice apply.

What happens to my customer data?

Your customer data will be retained or deleted in accordance with our contractual, privacy and legal obligations. Please export any information you want to keep before your account access ends. If you have a question about your data or need help obtaining it, contact hugo@trigify.io.

Is my customer data being transferred to HubSpot?

No. Trigify customer data will not be transferred to HubSpot as part of the team's move. It will be retained or deleted in accordance with Trigify's contractual, privacy and legal obligations.

Will the Trigify product appear within HubSpot?

No. The Trigify platform, customer accounts and service are being retired and will not continue within HubSpot. Members of our team are joining HubSpot and bringing the experience and expertise developed through building Trigify into their new roles. Your Trigify account will not be migrated to HubSpot.

What happens to my subscription and final invoice?

Your subscription will not renew beyond your applicable service end date. We'll communicate any account-specific details about your final invoice, charges, credits or refunds directly to you. If you have a billing question, contact hugo@trigify.io or reply to the customer notice you received.

Who can I contact for help?

Contact hugo@trigify.io or reply to the customer notice you received. Our team will continue supporting customers through the notice period and can help with questions about account access, exports, integrations, billing and the retirement of Trigify. Thank you for being part of the journey and for the trust you've placed in us.