When should you start to use sales trigger platforms?
When evaluating the best sales trigger platforms, timing is crucial to maximise the benefits these tools can offer. The right time to consider integrating a sales trigger platform into your strategy typically aligns with key growth phases of your business.
If your sales team is struggling to manage increasing lead volumes, or if your current systems are failing to provide actionable insights, it might be time to invest in a sales trigger platform. Additionally, when your business is expanding into new markets or launching new products, the advanced capabilities and real-time monitoring of the best sales trigger platforms can provide a significant competitive edge.
Another indicator is when you notice gaps in your outreach efforts, such as missed follow-up opportunities or poor lead prioritisation. Implementing a robust sales trigger platform at these critical moments can streamline your processes, enhance lead engagement, and ultimately drive higher conversion rates.
By leveraging the power of the best sales trigger platforms, you can ensure your sales team is equipped with the tools necessary to respond promptly to market dynamics and customer needs, leading to sustained growth and success.
So to reiterate when the best time to reach out is:
- Aligning of key growth phases.
- An increase or decrease of lead volume.
- Current systems failing.
- Expansion into new markets.
- New product launches.
- Poor lead prioritisation.
- Noticeable gaps in current strategy.
What makes a good platform for sales?
When determining what makes a good platform for sales, several key features and functionalities are essential to consider.
Firstly, the best sales trigger platforms offer a comprehensive variety of capabilities to provide timely insights that can inform your sales strategy. A good platform should also integrate seamlessly with your existing CRM and marketing automation systems, ensuring that data flows smoothly across all your sales and marketing tools.
What else should you expect?
Another critical factor is user-friendliness. A platform with an intuitive interface and easy navigation will reduce the learning curve for your team and improve overall efficiency. Customisable alerts and notifications are also vital, allowing sales teams to stay informed about critical events and changes in prospect behaviour.
At the heart of any prospecting platform should be it's leads. You will want to make sure they have the option to do lead scoring and segmentation features, which are necessary to prioritise leads effectively. This helps sales reps focus their efforts on the most promising prospects, enhancing productivity and conversion rates.
Looking to grow?
Finally, scalability is an essential consideration. As your business grows, the platform should be able to accommodate increasing data volumes and more users without compromising performance.
Our picks for the top sales trigger tools in 2024
Sales teams are always on the lookout for innovative tools to boost their performance, streamline processes, and enhance their outreach efforts. In 2024, several sales trigger tools stand out for their exceptional features and capabilities. Here's a rundown of the top ten sales trigger tools you should consider integrating into your sales strategy.
1. Trigify.io
Trigify.io is a new platform in the world of sales triggers, however it leads the pack with its standout features such as TrigIQ (AI research assistant / custom triggers) and enhanced automation processes that identifies sales triggers in real time.
This tool is the CRM for sales triggers and is purpose built to ensure it's clients find the right lead at the right time. With a mix of dynamic and static list prospecting you can use 30+ pre-built trigger events and enrich your lead table with verified contact data.
With Trigify.io, sales teams take action and instead of waiting for an opportunity to arise they create there own. Its modern interface and powerful education center make it a must-have for modern sales operations.
Why choose Trigify?
- Real-time trigger monitering.
- Cadence automation for new leads.
- Easy to use Intuitive interface.
- Alert system for specific triggers.
- Integration with major CRM platforms.
- Custom triggers with their AI research Assistant - TrigIQ.
Pricing: Trigify.io offers tiered pricing plans based on the number of users and features required. Basic plans start at $450 per month, with enterprise solutions available upon request.
2. Common Room
Common Room is a powerful community intelligence platform that transforms community interactions into sales triggers. By analysing discussions, feedback, and engagement within online communities, Common Room helps sales teams identify prospects showing high interest or pain points that their product can solve. This deep understanding of community dynamics empowers sales reps to engage with prospects in a more meaningful and timely manner.
Why'll this is not a platorm that directly finds you new leads. It can be used as a tool within a toolchain, plugging in your current tech stack to get a deeper understanding of individual signals and communities.
Top Features:
- Analysis of discussions, feedback, and engagement in online communities
- Identification of high-interest prospects and pain points
- Community insights dashboard
- Integration with CRM and marketing tools
- Customisable reporting and analytics
Pricing: Common Room offers a freemium model with basic features available for free. Premium plans with advanced analytics and integrations start at per month.
3. Clay
Clay is a sales prospecting platform with a data-driven approach. It integrates with your existing CRM and various platforms to provide enriched data on potential leads. Clay's unique selling point is its ability to merge data from multiple sources, creating a comprehensive profile of each lead. This tool helps sales teams prioritise their efforts and personalise their outreach, improving conversion rates.
Top Features:
- Integrations
- Enriched data from multiple sources
- Comprehensive lead profiles
- Data-driven lead scoring and prioritisation
- Personalised outreach suggestions
Pricing: Clay offersper month for small teams, with enterprise-level packages available for larger organisations.
4. LinkedIn Sales Navigator
LinkedIn Sales Navigator remains a staple in the sales toolkit due to its extensive network and advanced search capabilities. This tool allows sales professionals to find and connect with decision-makers and influencers within their target market. With features like lead recommendations and real-time updates, LinkedIn Sales Navigator ensures sales teams can efficiently track and engage with their prospects.
While this is a powerful tool, it is only used to find leads within the linkedin network. It's essential to note that advanced features like CRM integration, CRM sync, and usage reporting are exclusive to the Advanced and Advanced Plus plans. These capabilities are not included in the basic plans, necessitating an upgrade to benefit from these enhanced functionalities.
Top Features:
- Advanced search capabilities
- Lead recommendations
- Real-time updates on leads and accounts
- Integration with LinkedIn's extensive professional network
- CRM integration
Pricing: LinkedIn Sales Navigator offers plans starting at $99 per month, with team plans available at higher rates depending on the number of users and additional features required.
5. Cognism
Cognism is a robust sales intelligence platform that offers comprehensive B2B contact data. Its AI-powered search engine scours millions of data points to provide accurate and up-to-date information on potential leads. Cognism's unique features include intent signals, and international coverage, making it a valuable asset for sales teams targeting global markets.
While this platform has exceeded expectation for European contact data, it's focus is not on sales triggers and buying signals.
Top Features:
- Comprehensive B2B contact data
- AI-powered search engine
- GDPR-compliant data
- Intent signals for better targeting
- International coverage
Pricing: Cognism's pricing is customisable based on the specific needs and size of your sales team. Contact their sales department for a tailored quote.
6. Champify
Champify helps sales teams turn customer interactions into actionable sales triggers. By analysing customer behaviour and engagement, Champify identifies the most promising opportunities within your existing customer base. This tool is particularly useful for account-based marketing (ABM) strategies, allowing sales reps to focus on high-potential accounts and maximise upsell and cross-sell opportunities.
Top Features:
- Analysis of customer behaviour and engagement
- Identification of high-potential opportunities
- ABM strategy support
- Upsell and cross-sell opportunities
- Integration with CRM systems
Pricing: Champify offers pricing plans starting at £1250 per month, targeting companies more on an enterprise level that have an established network of accounts.
7. UserGems
UserGems specialises in tracking job changes and career movements within your target accounts. This tool notifies sales teams when key contacts move to new companies or take on new roles, creating fresh opportunities for engagement. UserGems' ability to maintain up-to-date contact information ensures that sales reps can quickly adapt their strategies and build new relationships.
Top Features:
- Tracking of job changes and career movements
- Notifications for key contact movements
- Up-to-date contact information
- Integration with CRM and sales tools
- Customisable alert settings
Pricing: UserGems offers various pricing tiers based on the number of tracked contacts and additional features. Contact there sales team for more info.
8. Apollo
Apollo combines lead generation, engagement, and analytics into one powerful platform. With its vast database of verified contacts, Apollo enables sales teams to build accurate target lists and execute personalised outreach campaigns. The tool's robust analytics and reporting features help sales professionals measure the effectiveness of their efforts and refine their strategies for better results.
Top Features:
- Comprehensive database of verified contacts
- Lead generation and engagement tools
- Personalised outreach campaigns
- Robust analytics and reporting
- Integration with CRM systems
Pricing: Apollo offers a freemium model with basic features. Advanced features and larger contact lists are available with premium plans starting at $49 per month.
9. Dealfront
Dealfront is a comprehensive sales intelligence platform designed to uncover hidden sales opportunities and streamline sales processes. It combines several powerful tools to help sales teams identify, engage, and convert leads more effectively.
They have a powerful set at platfroms. However, from their current list of clients they are clearly targeting large enterprise.
Top Features:
- Lead Generation.
- Website Visitor Tracking.
- Intent Data.
- Contact and Company Data.
- CRM Integration.
- Customisable Reports and Dashboards.
- Automated Lead Scoring.
Pricing: Dealfront offers pricing plans for there website visitors tool starting at $99 per month. For their sales intelligence platforms you will need to contact sales for detailed pricing.
10. ZoomInfo
ZoomInfo continues to be a leader in the sales intelligence space with its extensive database and advanced search capabilities. This tool offers detailed company and contact information, helping sales teams identify and reach the right decision-makers. ZoomInfo's integration with various CRM and different systems ensures seamless data flow and streamlined sales processes.
Unlike other tools on this list, ZoomInfo lacks phone verification and research on-demand services. Additionally, its mobile numbers are verified by a community rather than individually in-house. Furthermore, accessing more features and credits requires higher pricing. To use ZoomInfo's international data, you must purchase a Data Passport.
Top Features:
- Extensive database of company and contact information
- Advanced search capabilities
- Detailed lead profiles
- Integration with CRM and marketing automation platforms
- Real-time data updates
Pricing: ZoomInfo offers customised pricing based on the size and requirements of your sales team. Contact their sales department for a detailed quote.
Key takeaways
In 2024, leveraging the right sales trigger tools can make a significant difference in your sales performance. From real-time insights with Trigify.io to community-driven intelligence from Common Room and the comprehensive data provided by ZoomInfo, these tools offer diverse capabilities to suit different sales strategies. By integrating these top ten sales trigger tools into your workflow, you can stay ahead of the competition, engage more effectively with prospects, and close more deals.
Stay tuned to the latest trends and continuously explore new tools to keep your sales game strong and adaptive in the ever-evolving market landscape.
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