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A founder's note on what we've been building and why it changes everything. A decade in social intelligence has led us here.

Hey everyone, Max Mitcham here, founder and CEO of Trigify. I need to share something I've been working on with the team for the last six months. Something that I believe is going to fundamentally change how social intelligence works.

I've spent over a decade in this space, including a number of those years at Meltwater, one of the world's largest social listening platforms. And after all those years, one truth became impossible to ignore: the social listening industry hasn't evolved enough beyond its legacy roots.

You know what I'm talking about. Dashboards that look impressive. Reports that get filed away. Data visualizations that win design awards but don't actually move the business forward.

That stops now.

One thing I want to make crystal clear upfront: the features you use every day, like Profile Engagements, are here to stay. We're enhancing Trigify, not stripping it down.

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Why We're Rebuilding Trigify From the Ground Up

Let's be honest about what you're facing today:

Your sales team is drowning in tools that promise everything and deliver noise. Marketing has become more commoditized than ever. And if you're building a modern business, your biggest challenge isn't generating leads anymore. It's creating pull. Getting people to come to you organically.

To do that, you need to deeply understand your audience: how they think, how they feel, and what they care about.

That's exactly what social listening should deliver. But the tools out there? They're just not built for that reality.

That's why we're building Trigify 2.0.

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What We've Been Working On

For the past six months, our entire team has been heads-down building something fundamentally different. Not an update. Not a feature release. A complete reimagining of what social intelligence can be.

Your Single Source of Truth for Social Data.

Trigify 2.0 isn't just showing you what's being said. It's showing you what you can do about it.

We're introducing a new agent layer that turns social signals into action. Real action. The kind that:

• Drives actual leads into your pipeline
• Grows your organic reach by understanding what resonates
• Sharpens your content strategy with real audience insights
• Informs your product roadmap based on what customers actually want

This is about turning listening into action and giving every team (sales, marketing, product) the ability to move with social intent.

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The Workflows Builder

One of the centerpiece features is our Workflows Builder. Here's the core idea: social signals should trigger business outcomes automatically, systematically, and intelligently.

No more manual exports. No more "let me add that to the spreadsheet." No more insights that die in Slack threads.

Social intelligence that actually works for you.

What's Coming?

I started Trigify because I saw a gap between what social intelligence could be and what it actually was. After years of seeing beautiful dashboards that went nowhere, I knew we needed to build something different.

Trigify 2.0 is that vision starting to be realized.

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Join Us Live on November 4th

I want you to be part of it from day one. On November 4th you will be able to get the inside scoop on game-changing features, the new Workflows Builder, and a competitive pricing model never before seen with social tools.

‍Plus: Learn about upcoming challenges, in-person events near you, and connect with a community that's actually rewarding.

TIMING:

• 4:30 PM London
• 11:30 AM New York
• 5:30 PM Central Europe

EXCLUSIVE DROPS:

🪙 500 free in-app credits (worth $60)
🎥 Live raffle for DJI Osmo Pocket (worth $700)
🏆 Grand prize drawing for FREE Trigify subscription for an entire year

REGISTER HERE 👈

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Thank you for being part of this journey. For trusting us. For pushing us to build something better.

The best is still yet to come.

I'll see you on November 4th.

Max Mitchum
Founder & CEO, Trigify

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