Trigify Success Story: 52% Reply Rate with LinkedIn Sales Automation
Steven Brady was facing the same challenge as most B2B sales professionals: declining email performance and skyrocketing ad costs. Then he discovered Trigify's LinkedIn sales automation platform and everything changed.
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In just 90 days of implementing Trigify's LinkedIn sales automation solution, Steven generated:
- 30-60 demos with ideal customer profiles.
- 10-30 new clients ($12k-$36k MRR added).
- Potential LTV of $432k-$1.296M.
- 60+ hours saved per month through automation.
Quick shoutout: This case study features Steven Brady, Founder of Mister Brady. Connect with him here and learn more about his Authentic Interactions Method.
How LinkedIn Sales Automation Transformed Brady's Outreach Strategy
In today's attention economy, traditional B2B outreach methods are failing rapidly. Email open rates have dropped from 40% to just 10% since 2010, while conversion rates plummeted from 8% to a mere 1%.
Executive buyers receive approximately 126 emails daily, making it nearly impossible to stand out using conventional methods.
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The Trigify Advantage: Intelligence-Based LinkedIn Prospecting
At the core of Brady's success is Trigify's social approach to prospecting, making it easier for users to reach out with LinkedIn sales automation with relevant, fresh data. Unlike traditional prospecting tools that rely solely on demographic data, Trigify identifies prospects based on their actual engagement and interests.
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Steven Brady's Trigify-Powered Workflow
Here's exactly how Steven implemented his highly successful LinkedIn sales automation process using Trigify:
1. Smart Prospect Identification
Using Trigify, Steven identified over 10,000 unique profiles showing interest in relevant topics. From this larger pool, he found 78 high-quality ICP matches – executives at companies with at least 50 employees.
"These are all really high-quality leads. They're companies with at least 50 people and VP/Director level of marketing and sales. And I don't have to do anything to get this – once I know who to look for, Trigify just makes it flow in." - Steven Brady
2. Intelligent Segmentation and Scoring
Trigify helped Steven score and segment his prospects into three tiers:
- Tier 1: Highest-value prospects receiving personalized connection requests.
- Tier 2: Quality prospects receiving InMail or messages.
- Tier 3: Potential prospects receiving awareness campaigns.
[CALLOUT BOX: "Trigify helps me narrow it down. You can reach out to 400 people, get 50 positive responses, and achieve the same results as reaching 10,000 people with traditional methods. Which costs less?" - Steven Brady]
3. Automated Outreach with a Personal Touch
For initial outreach, Steven used Trigify's integration capabilities with other tools to send relevant, non-personalized messages that started conversations.
"This is where automation provides leverage. If I can take off my plate all the stuff that doesn't need to be personalized but gets the ball rolling, now I can take 5-10 minutes to go record a custom video for high-value prospects." - Steven Brady
[IMAGE SUGGESTION: Insert a flowchart showing the tiered approach to LinkedIn outreach using Trigify]
The Power of Video in LinkedIn Sales Automation
One standout element of Brady's Trigify-powered method is the strategic use of personalized video messages for high-value prospects after the initial automated outreach.
"I sent this yesterday: 'I promise it's not some AI shit with the video.' The prospect replied within 18 minutes: 'Great cool stuff! Mind sharing it with these two people who run our demand gen?'" - Steven Brady
This combination of Trigify's automation with strategic personalization creates a powerful balance that delivers exceptional results.
[INTERNAL LINK: LinkedIn Video Outreach Guide]
[CALLOUT BOX: Steven had multiple prospects respond within a day of receiving his video follow-ups, immediately booking meetings or connecting him with decision-makers]
Why Trigify's LinkedIn Sales Automation Works Better Than Cold Email
Traditional cold email simply can't match the results of Trigify's LinkedIn approach. Brady's Trigify-powered strategy works better because:
- It's ecosystem-native: Everything happens within LinkedIn, from finding prospects to connecting to messaging
- It's intent-based: Trigify targets people who have already shown interest in relevant topics
- It's properly segmented: Different approaches for different prospect tiers
- It balances automation with personalization: Automated where appropriate, personal where it matters
"Trigify helped me find people that are interested when it's topical and the timing is right. These things convert at a way higher rate, so you don't need crazy volume." - Steven Brady
[IMAGE SUGGESTION: Insert a comparison chart showing traditional cold email metrics vs. Trigify's LinkedIn Automation metrics]
Implementing Trigify's LinkedIn Sales Automation for Your Business
Ready to transform your outbound sales process with Trigify? Here's how to get started:
- Set up your Trigify account:
- Sign up for Trigify to identify engaged prospects
- Connect your LinkedIn account securely
- Define your target audience parameters
- Develop your tiered outreach strategy:
- Use Trigify to score and segment prospects
- Create message templates for different tiers
- Plan your personalization strategy for top prospects
- Execute and optimize:
- Start with small batches using Trigify's safe limits
- Monitor response rates through the dashboard
- Refine your approach based on results
[CALLOUT BOX: Want to achieve results like Steven Brady? Schedule a Trigify demo today →]
Transform Your LinkedIn Sales Results with Trigify
Steven Brady's case study demonstrates how Trigify's LinkedIn sales automation platform can completely transform B2B outreach results. By combining intelligent prospecting, smart automation, and strategic personalization, you can achieve response rates that traditional methods simply can't match.
"When you do this really right with Trigify, people do kind of get cues of mind reading in this process. It is really fun." - Steven Brady
Don't waste another dollar on expensive ads or low-performing email campaigns. Start building your Trigify-powered LinkedIn strategy today.
[CALLOUT BOX: Try Trigify free for 14 days and see how intelligent LinkedIn sales automation can transform your results. Start your free trial →]
LinkedIn Sales Automation That Actually Works: The Authentic Interactions Method
Meta Description: Discover how Steven Brady's Authentic Interactions Sales Method achieves a 52% reply rate using LinkedIn sales automation tools like Trigify and HeyReach, transforming B2B outreach results.
The Problem with Traditional B2B Outreach
In today's attention economy, traditional B2B sales approaches are failing at an alarming rate. Email marketing performance has plummeted over the last decade, with open rates dropping from 40% to a mere 10% and conversion rates falling from 8% to just 1%.
Meanwhile, executive buyers are drowning in approximately 126 emails per day, making it nearly impossible to stand out using conventional methods.
As Steven Brady puts it: "We are living in a new era. Tried and true approaches to B2B pipeline creation are failing rapidly. B2C tactics popular on mobile, ecommerce and social media selling have reshaped our B2B buyer's behavior."
[IMAGE SUGGESTION: Insert a graph showing the decline in email marketing metrics from 2010 to 2024, highlighting the dramatic drop in open rates, response rates, and conversion rates]
The Rising Costs of Digital Advertising
While email effectiveness declines, the cost of paid advertising continues to skyrocket:
- Google Ads: CPC increased from $1.00 (2010) to $4.66 (2024)
- Facebook Ads: Cost Per Lead jumped from $10 (2010) to $23.10 (2024)
- LinkedIn Ads: CPL soared from $50 (2010) to $98-$150 (2024)
With traditional channels becoming less effective and more expensive, innovative companies are turning to what Steven Brady calls the "Authentic Interactions Sales Method" - a LinkedIn-focused approach that delivers exceptional results.
"Go find me an email campaign that converts at this rate. You can't. What's really cool is the volumes aren't crazy. When you reach out to people that are interested and it's topical with the right timing, these things convert at a way higher rate." - Steven Brady
[CALLOUT BOX: Steven Brady's approach achieved a staggering 52% reply rate on LinkedIn campaigns - far outperforming traditional email outreach]
What is the Authentic Interactions Sales Method?
The Authentic Interactions Sales Method leverages LinkedIn's ecosystem, combining smart automation with personalized touches to create genuine connections with prospects. This approach differs from traditional outbound tactics by focusing on relevance and timing rather than volume.
Brady's approach has been proven to deliver remarkable results:
- 52% reply rate on targeted campaigns
- 16.7% connection acceptance rate
- 20-30 demos booked per week consistently
[IMAGE SUGGESTION: Insert a flowchart of the Authentic Interactions Method showing the steps from prospecting to connection to booking meetings]
The Three-Tool Tech Stack That Makes It Possible
At the core of this methodology is a streamlined tech stack that combines three powerful tools:
1. Trigify for Intelligence-Based Prospecting
[INTERNAL LINK: Trigify Platform]
Trigify serves as the intelligence engine that identifies prospects based on their actual engagement and interests. Unlike traditional list-building that relies solely on demographic data, Trigify helps find prospects who are already showing interest in relevant topics.
"Without the intent data, I'd just be going to Sales Navigator or Apollo with a static set of ICP parameters that doesn't tell you anything other than who it is. But this tells me what they're engaging in, and that makes all the difference." - Steven Brady
2. Clay for Data Enhancement and Segmentation
Clay acts as the central database where prospect information is enriched, scored, and segmented. This crucial step allows for more targeted outreach based on engagement level and potential value.
[CALLOUT BOX: Brady's process identified 78 high-quality ICP fits from approximately 10,000 profiles - these were companies with at least 50 people and VP/Director level marketing and sales contacts]
3. HeyReach for Smart LinkedIn Automation
[INTERNAL LINK: LinkedIn Automation Tools]
HeyReach provides the automation capabilities to execute personalized outreach at scale, while maintaining the human touch that makes connections genuine.
"I think what's really cool is that the API is super strong so you can do a lot of cool custom stuff throughout it as well. When we built the tool, we thought about building an interface for the laziest SDR." - Steven Brady
[IMAGE SUGGESTION: Insert a screenshot of the HeyReach dashboard showing automation settings and high response rates]
The Workflow: How It Actually Works
Here's how Steven Brady implements the Authentic Interactions Method:
- Identify engaged prospects: Use Trigify to find people engaging with relevant content
- Enrich and score leads: Process prospects through Clay to identify highest-value targets
- Execute tiered outreach:
- Send connection requests to #1 scored leads
- Send InMail to #2 scored leads
- Create awareness campaigns for #3 scored leads
- Deliver hyper-personalization: For high-value prospects, create custom video messages
"This is where automation is where you need to think of leverage. If I can take off my plate all the stuff that doesn't need to be personalized but gets the ball rolling, now I can take 5-10 minutes to record a custom Loom video." - Steven Brady
The beauty of this approach is that even though it's largely automated, it creates authentic interactions that prospects respond to because they're timely and relevant.
[CALLOUT BOX: "I get with data from Trigify, filtered through Clay, send the initial outreach and connections through HeyReach, and then when I get connected with super high-value targets, I can spend an hour or two a day crafting 10-15 personalized follow-ups." - Steven Brady]
The Power of Personalized Video
One standout element of Brady's method is the strategic use of personalized video messages for high-value prospects. These aren't AI-generated videos, but authentic, custom recordings that show genuine interest in the prospect.
"I absolutely love video. The easiest thing anybody can do is attach to your HeyReach campaign something interesting or a lateral question. Then come in a couple days later using the native video capture. Just raw dog the selfie sort of video, capped at 2 minutes, and talk about why you're reaching out with some interesting insight." - Steven Brady
This approach builds trust immediately, as prospects recognize the time investment made specifically for them.
[IMAGE SUGGESTION: Insert a sample thumbnail of a personalized outreach video with text overlay suggesting "Creating authentic connections through video"]
LinkedIn Automation Done Right: Safety and Compliance
With LinkedIn's recent crackdown on certain automation tools, it's more important than ever to use safe, compliant methods. The Authentic Interactions Method prioritizes safety by:
- Using tools with built-in safety limits
- Focusing on quality over quantity
- Maintaining relevant, respectful communication
- Using secure authentication methods
"There's a reason why I didn't do any automation for years. Once I got more familiar with using HeyReach and understanding how you guys operate, then I was like okay this is actually really well thought of. You can't go in here and blast and spam, so the product limitations tell me that you guys are thinking about keeping users safe." - Steven Brady
[INTERNAL LINK: LinkedIn Automation Safety Guide]
The Results: Numbers That Speak Volumes
The proof is in the performance. Here's what Steven Brady achieved with this method:
- 52% reply rate on targeted campaigns
- 24% reply rate on broader campaigns
- Multiple meetings booked within days of implementation
- 60+ hours saved per month through automation
- 30-60 demos with ideal customers over 90 days
- 10-30 new clients added ($12k-$36k MRR)
[CALLOUT BOX: The Authentic Interactions Method delivers potential LTV of $432k-$1.296M over just 90 days]
Why This Approach Works Better Than Cold Email
Traditional cold email simply can't match these results. Brady's approach works better because:
- It's ecosystem-native: Everything happens within LinkedIn, from finding prospects to connecting to messaging
- It's intent-based: Targeting people who have already shown interest in relevant topics
- It's properly segmented: Different approaches for different prospect tiers
- It balances automation with personalization: Automated where appropriate, personal where it matters
"If you're on LinkedIn, just continue using LinkedIn as a channel. You don't need a robust system for huge lists. If you narrow it down, you can reach out to 400 people, get 50 positive responses, and do the same result as reaching out to 10,000 people. Which one is going to cost more money?" - Steven Brady
[IMAGE SUGGESTION: Insert a comparison chart showing traditional cold email metrics vs. LinkedIn Authentic Interactions Method metrics]
How to Implement This Approach for Your Business
Ready to transform your outbound sales process? Here's how to get started with the Authentic Interactions Method:
- Set up your tech stack:
- Sign up for Trigify to identify engaged prospects
- Create a Clay database for enrichment and scoring
- Implement HeyReach for LinkedIn automation
- Develop your tiered outreach strategy:
- Define your scoring criteria
- Create message templates for different tiers
- Plan your personalization strategy for top prospects
- Execute and optimize:
- Start with small batches
- Monitor response rates
- Refine your approach based on results
[CALLOUT BOX: Want to implement this approach but need expert guidance? Schedule a consultation with our team →]
Ready to Transform Your LinkedIn Sales Results?
The Authentic Interactions Sales Method represents a paradigm shift in how B2B outreach is conducted. By combining intelligent prospecting, smart automation, and strategic personalization, you can achieve response rates that traditional methods simply can't match.
"When you do this really right, people do kind of get cues of mind reading in this process. It is really fun." - Steven Brady
Don't waste another dollar on expensive ads or low-performing email campaigns. Start building your Authentic Interactions strategy today with Trigify and HeyReach.
[CALLOUT BOX: Try Trigify free for 14 days and see how intelligent LinkedIn sales automation can transform your results. Start your free trial →]
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Steven Brady's LinkedIn Sales Automation Method
