Privacy Notice For Individuals in Monitored Content

Last updated
Wednesday 13th May 2026

This notice supplements our main Privacy Policy.

1. Who this notice applies to

This notice applies to any individual whose personal data is included in the publicly available online content that Trigify monitors on behalf of its business customers. By "Trigify", "we", "us" or "our" we mean Trigify.io Limited, a company registered in England and Wales. We are the controller of the personal data described in this notice. Our contact details are at the end of this notice.

2. Why we collect your personal data and how it is used

Trigify is a business-to-business signal-intelligence company. Our products enable our business customers ("Customers") to monitor publicly available online content using keywords, topics, accounts and similar configurations. Customers are interested in identifying commercially relevant public signals, for example market commentary, content published about a particular topic, and public discussions about brands, products and competitors.

Content delivered to our Customers based on their configurations may include your personal data. For example, your personal data may appear in a public post you have made, or your public username may appear in public engagement on a post that matches one of our Customers' searches. The collection of your personal data is incidental to our and our Customers' main purpose, which is monitoring publicly available online content.

We use your personal data to provide our services to Customers, and for the purposes of displaying, classifying, deduplicating, summarising, and routing the relevant content. We do not use your personal data to create profiles about you, and we do not use it to train any Trigify-owned foundation AI model.

3. What personal data we collect

The personal data we collect is limited to the personal data already included in the publicly available online content we monitor. In summary, this may include:

• your public username, handle, display name or public author identifier;
• your public profile information, for example headline, biography, public profile URL, public role or organisation, where you have chosen to make it public;
• the content of your public posts, comments, articles, episodes, videos, repositories or other published material;
• public engagement metrics associated with that content, for example likes, replies, comments, reposts, views, ratings; and
• derived data that we generate from the above, for example topic and intent classifications, summaries, and embeddings used for search and matching.

It is not our goal, or the goal of our Customers, to collect special categories of personal data about you, such as data revealing health, racial or ethnic origin, political opinion, religious belief, trade union membership, sexual orientation or biometric data. However, where such information is present in publicly available content, for example a public post about a health-related topic, it may be incidentally captured. We do not target this type of content and we suppress it from routing into automated workflows.

4. How we collect your personal data

The personal data we hold about you is obtained from publicly available online sources, including public social media platforms, public professional networks, public discussion forums, blog and publishing platforms, podcast platforms, video platforms, and developer platforms. We do not collect personal data about you from any other source unless it is provided to us by one of our Customers under their own controllership.

5. Legal basis for processing your personal data

We rely on Article 6(1)(f) of the UK and EU GDPR, our legitimate interests, and the legitimate interests of our Customers, in operating a business-to-business signal-intelligence platform that identifies commercially relevant publicly available content. We have considered and balanced the potential impact on your rights and interests before processing your personal data on this basis, and we have safeguards in place to ensure we do not use your personal data for activities where we believe that our interests are overridden by any unwarranted adverse impact on you.

Where the publicly available content we monitor incidentally includes special categories of personal data, we rely on Article 9(2)(e) of the UK and EU GDPR, that the personal data has been manifestly made public by the data subject.

6. How our customers can and cannot use the data

Our Customer terms prohibit our Customers from using Trigify outputs, without separate counsel approval, for:

• employment, hiring or worker-management decisions;
• credit, insurance or financial-eligibility decisions;
• housing decisions;
• access to government benefits or essential services; or
• any decision producing legal or similarly significant effects on you.

7. How we share your personal data and with whom

We may share your personal data with one or more of the following:

• Customers, typically sales, marketing, communications and product teams within businesses, agencies, and similar organisations. Each Customer is a separate controller post-routing and is responsible for any further processing under their own privacy notice.
• Service providers, such as cloud hosting providers, data storage providers, identity and authentication providers, payment providers, communications providers, and AI service providers, whose services we contractually engage to provide our service to Customers.
• Professional advisers, such as lawyers, accountants, auditors and insurers, where necessary for the proper conduct of our business.
• Authorities, where we are required to share personal data with law enforcement, supervisory authorities, courts or other public bodies by law.

8. International transfers

This may involve transferring your personal data to countries outside the United Kingdom and the European Economic Area (EEA), including the United States, where some of our service providers are located. Where your personal data is transferred outside the UK or the EEA, we do so on the basis of appropriate safeguards under Article 46 of the UK and EU GDPR, typically the EU-US Data Privacy Framework where applicable, the EU Standard Contractual Clauses, or the UK International Data Transfer Agreement or Addendum, in each case supplemented by a transfer impact assessment. We will provide further details of these safeguards on request.

9. How long we will use your personal data

We will keep your personal data for as long as is necessary for the purposes set out in this notice and to fulfil our legal obligations to Customers. If you ask us to delete your personal data, or you object to our processing, we will delete the relevant personal data from our services within a reasonable time, subject to any legal obligation we may have to retain it. Please note that, because the content is created and hosted by third-party online platforms, we may encounter new instances of your personal data in the future during our monitoring; we add your details to a suppression list to prevent that to the extent reasonably practicable.

10. Your rights

You have certain rights under applicable data protection laws. Your rights may depend on where you reside, and on the rights granted by your local data protection law. They typically include the right to:

• access your personal data;
• require us to correct any mistakes in your personal data we hold;
• require erasure of your personal data in certain situations;
• restrict our processing of your personal data in certain situations;
• receive your personal data in a structured, commonly used and machine-readable format;
• object to our continued processing of your personal data, where we rely on legitimate interests; and
• object to decisions taken by automated means, including profiling, that produce legal effects or similarly significantly affect you.

You do not need to have an account with Trigify to exercise any of these rights. We will respond within one month of receiving a valid request, except where the request is complex or numerous, in which case we may extend by up to two further months and tell you why.

11. Object or request erasure

To exercise your rights, including your right to object to our processing or to request erasure of your personal data, please contact Hugo at hugo@trigify.io. You do not need to have a Trigify account to make a request. To help us locate your data more quickly, please include your full name as it appears in the public content and, if possible, a link to the relevant public profile or post. We may need to verify your identity before actioning your request. We will respond within one month of receiving a valid request, except where the request is complex or numerous, in which case we may extend by up to two further months and tell you why.

12. Automated decision-making

We do not subject you to automated decisions producing legal effects or similarly significant effects on you within the meaning of Article 22 of the UK and EU GDPR. We use automated processing, including classification, deduplication, and routing, within our platform, but any decisions that affect you are taken by our Customers using their own systems and under their own controllership.

13. How to complain

If you are not satisfied with how we have handled your personal data, you have the right to lodge a complaint with your local data protection authority. In the United Kingdom that is the Information Commissioner's Office (ico.org.uk). In the European Economic Area you may complain to the supervisory authority in the EU member state where you live, work, or where the alleged infringement took place. We would prefer the opportunity to resolve any concerns with you directly first, so please contact Hugo at hugo@trigify.io.

14. Contact us

If you have any questions about this notice or about how we process your personal data, please contact Hugo at hugo@trigify.io or by post to:

Trigify.io Limited
Orchard Cottage
East Meon
GU32 1PH
United Kingdom

15. Updates to this notice

We may update this notice from time to time to reflect changes in our processing, in the law, or in regulatory guidance. We will update the "Last updated" date at the top of the page.