How to Post on LinkedIn: Guide to Grow Network & Clients

If you're in B2B sales, LinkedIn isn’t just a professional networking platform - it’s a literal goldmine for landing high-value clients. Yet, most founders, sales professionals, and marketers get it all wrong.

They focus on posting endlessly without engagement.

They send generic connection requests that get ignored.

They spend hours creating content no one sees.

However, LinkedIn success isn’t about posting more - it’s about posting smarter.

And this ultimate guide will teach you how.

In it, we’ll break down the tested & tried playbooks, strategies, and tools you need to turn LinkedIn into a consistent lead-generation engine.

Whether you’re a founder, sales leader, or growth marketer, you’ll walk away with an actionable blueprint to grow your network and land more clients.

Ready? Let’s dive straight in!

TL;DR

Comment first, post second - Engage with industry leaders' posts before posting your own. This gets you in front of their audience and increases profile views and connection requests.
Follow the right people - Target influencers who attract your ideal clients: thought leaders, VCs, competitor founders, and niche experts.
Engage in real-time - Being one of the first to comment on trending posts boosts visibility. Use tools like Trigify to track influencer activity and industry discussions for timely engagement.
Write comments that add value - Avoid generic responses. Expand on key points, share insights, or ask thoughtful questions to stand out, as it helps build rapport and position you as a thought leader.
Use the 3-2-1 posting strategy - Don’t post all over the place. Make sure you publish no more than three awareness posts (insights, trends), two consideration posts (case studies, success stories), and one conversion-focused post (CTAs, offers) per week.
Leverage social listening for warm leads - With Trigify, you can track engagement on competitor and industry posts to identify high-intent prospects that match your ICP before reaching out.

Step #1: The Mindset Shift – Engagement Matters More Than Posting

One of the common misconceptions people have when it comes to LinkedIn growth is that the only thing you need to do is post every single day.

The actual fastest route to growing your LinkedIn network and attracting clients isn’t by posting more - it’s by engaging more.

And the best way to engage is by strategically commenting on thought leaders' posts before worrying about creating your own content.

Why does this work?

Instant visibility to a larger audience – When you comment on high-engagement posts from industry influencers, you get in front of their audience, many of whom match your ideal customer profile (ICP).
Higher engagement, faster growth – A well-thought-out comment can get hundreds of impressions and lead to new connection requests and profile visits, without you having to post anything.
Building authority without starting from scratch – Instead of waiting for your posts to gain traction, you can position yourself as an expert by adding insights to current discussions.

So, to maximize your LinkedIn visibility, you should start by commenting before you post, and use posting as the next step in your growth strategy.

Step #2: Find the Right Influencers for Your Niche

While commenting on posts is an excellent way to raise visibility and grow your network, it will only work if you engage with posts that are relevant to your industry.

Your best bet is content shared by influencers with an established audience you can tap into.

However, not every high-profile LinkedIn user is worth engaging with.

The key is to identify specific industry influencers who consistently attract your ICP.

So, the profiles you should focus on when looking for adequate influencers can include:

Industry thought leaders – Experts in your space who regularly share insights, trends, and in-depth analysis.
VCs & investors – If your SaaS solution is relevant to startups, follow investors who discuss market shifts and startup growth strategies.
Competitor executives & founders – If they have an active LinkedIn presence, their audience likely consists of people interested in your industry.
Niche experts & consultants – Individuals offering niche insights about your product’s value proposition.
High-engagement creators in your niche – Look for those whose posts get 100+ comments consistently, indicating an active and engaged audience.

Trigify can help you instantly identify high-quality influencers in your niche:

Go to your account dashboard and click on the Thought Leaders tab on the left side.

Specify the kind of influencers you need based on industry, keyword, job title, etc.
This will give you a list of all content creators who fit your criteria, along with their average engagement per post, so you can focus on the ones with the biggest audience (and the best-performing content).

However, to ensure maximum visibility and increase the chances that the right people will notice your comments, there’s one more thing to do before you hit the keyboard.

Step #3: Track Influencer Activity for Real-Time Engagement

Posting a good comment isn’t enough to grow your network and generate more leads.

Your timing counts, too.

Being among the first to comment on an influencer’s post massively increases your visibility.

Early comments on high-engagement posts can generate hundreds or even thousands of profile views quickly.

But manually checking LinkedIn all day isn’t realistic. Instead, use automated tracking and alerts to stay ahead.

Use Trigify to:

Create alerts for when your target influencers post so you can engage immediately.
Track specific keywords or topics they discuss (e.g., “SaaS lead generation” or “B2B sales automation”).
Monitor high-engagement posts from competitors to join relevant discussions.

This way, you can pounce on relevant posts the second they’re shared and provide insight into the topic, positioning yourself as a thought leader.

To achieve that, you must ensure that how you engage is good enough.

Let’s get a closer look at how you can do it.

Step #4: Post Relevant, Contextual Comments that Add Value

Once you’re tracking the right influencers, the next step is to engage in a way that attracts the right people to your profile.

What does this mean?

Simply put, it means you should steer clear from:

Writing generic comments like “Great post!” - adds no value and gets ignored.
Commenting too late - if the post is 48+ hours old, your comment likely won’t get seen.
Posting self-promotional links - LinkedIn’s algorithm deprioritizes this, and it makes you look salesy.

All this will leave your potential clients and connections with a bad taste in their mouth – not to mention you might make a few enemies among industry influencers, which is a big no-no.

Instead, your goal is to stand out while adding value to the conversation.

You can achieve this by using several frameworks:

1. Expand on the post’s key point – Add a unique insight, statistic, or personal experience that builds on the original post.

Example: “This is spot on! We tested this approach in our last campaign and saw a 30% increase in engagement. One additional tactic that worked well was [your insight]."

2. Challenge (Respectfully) – Ask a thought-provoking question or offer a different perspective.

Example: "Love this perspective! Curious—how would this strategy change for early-stage SaaS startups with limited budgets?"

3. Share a relevant personal experience – This adds a storytelling element and makes you more relatable and genuine.

Example: “I used to post daily with little engagement, but shifting to an engagement-first strategy changed everything. By commenting on key industry posts consistently, my inbound leads increased 3X in 60 days.”

4. Tag relevant people (without spamming) – Draw more attention to your comment and build rapport with potential connections.

Example: “Love this take, [Tag Name]! Have you tried leveraging social listening tools like Trigify.io to track influencer engagement and optimize outreach?”

4. Summarize and engage – Highlight a key takeaway and invite discussion.

Example: "The point about [specific insight] really stood out. It makes me wonder—how do you see this evolving as LinkedIn’s algorithm shifts?"

What Happens When You Engage Like This?

You can expect several results from this commenting strategy:

Your comment gets more likes and replies, increasing its visibility.
More people visit your profile, send connection requests, or accept yours.
You build credibility within the industry, even before posting original content.

This way, you can leverage this engagement before posting your content to grow and attract potential clients.

Step #5: Create a Content Strategy for Maximum Engagement and Lead Generation

Once you’ve established visibility through strategic commenting, it’s time to post content that attracts, nurtures, and converts potential clients.

But posting for the sake of it won’t get you results - you need a system.

In our experience, the best method is the 3-2-1 content strategy.

Namely, one of the biggest mistakes you can make when growing your LinkedIn is focusing only on thought leadership or bottom-funnel sales pitches.

Instead, the 3-2-1 framework balances the full package you need for success - awareness, engagement, and conversion.

Here’s what the 3-2-1 framework means:

3 Top-Funnel Posts per Week: Industry insights, trends, and educational content that position you as an expert, like the post below.

2 Middle-Funnel Posts per Week: Case studies, customer stories, and practical guides that showcase your expertise, such as this:

1 Bottom-Funnel Post per Week: A direct call-to-action (CTA), such as a product demo invitation, free trial offer, or sales page link. Here are the examples of two BOFU posts where we asked people to take action and get our lead magnets - we’ve got a fantastic 3500+ leads and 500.000 impressions:

By maintaining this balance, you build credibility without overwhelming your audience with sales pitches.

However, coming up with fresh, relevant ideas for all funnel stages is no easy task, especially when you want to do it consistently.

Trigify helps take the guesswork out of LinkedIn content strategy by letting you:

Track what your competitors and industry influencers are posting and analyze what performs best. Select the influencer you’re interested in, click on Posts, and you’ll see all the posts they published, along with engagement metrics for each.

Set up automated alerts for trending discussions so you can create timely content that resonates.
Generate content ideas based on real audience engagement patterns, ensuring your posts get maximum traction.

This combination of strategic engagement with a structured content approach, will allow you to transform LinkedIn from a passive platform into a consistent source of inbound leads and client opportunities.

But, what makes a good LinkedIn post in the first place?

We’ll cover that in the next section.

Step #6: Write Posts That Get Engagement

When you design a killer content strategy, the next step is to create highly engaging posts that attract potential leads and help you build authority.

Namely, if you want your LinkedIn posts to reach the right audience and drive engagement, you need to structure them in a way that hooks readers, sparks conversation, and triggers shares.

The LinkedIn algorithm rewards content that generates discussions, so your goal isn’t just to post - it’s to make people react.

What Makes a Bad LinkedIn Post

Most SaaS founders and sales teams struggle because they:

Post dry, corporate-sounding updates no one cares about.
Write long walls of text that people scroll past.
Add external links (especially UTM-tracked ones), which LinkedIn deprioritizes.

Here’s an example of a post doomed to underperform:

Several things make this post bad:

Dry, corporate tone – It sounds like a press release, not a conversation.
No hook – It doesn’t grab attention or make the reader care.
Too long & dense – No one wants to read a block of text filled with jargon.
Too company-focused – It’s all about the product, not the reader’s problem.
Spammy UTM link – External links (especially with tracking) get deprioritized by LinkedIn’s algorithm.
Weak CTA – “Contact us today” is vague and uninspiring.

What Makes a High-Performing LinkedIn Post

On the other hand, here are some tips to follow to create high-impact posts that grow your network and attract potential clients:

1. Start with a Hook That Stops the Scroll

Your first 2-3 lines determine if people continue reading or keep scrolling. A strong hook should:

Challenge a common belief – "Cold outreach is dead. Here's why engagement-first prospecting wins."
Create intrigue – "I wasted 6 months posting on LinkedIn and got zero leads. Then I changed ONE thing."
Use data or bold statements – "90% of SaaS founders make this LinkedIn mistake (and it’s costing them leads)."

Here are the few hooks that performed well:

2. Make It Readable and Conversational

No one wants to read a giant block of text. Structure your post like this:

Short paragraphs (1-2 sentences per paragraph).
Bullet points for clarity.
Conversational, real-world tone (avoid corporate jargon).

3. Share Real Experiences, Not Just Tips

LinkedIn’s top-performing posts often include personal stories, lessons learned, and behind-the-scenes insights. Instead of writing “Tips for better sales calls,” tell a story:

"I messed up my first SaaS sales call. Here’s why - and what I did to fix it."

This makes your content more relatable and engaging.

4. Leverage Engagement Hacks

To get more likes, shares, and comments, use:

Tagging – Mention relevant people, companies, or industry leaders (but don’t spam).
Controversial takes – Challenge industry norms to spark discussion.
Polls & Questions – Ask for opinions to encourage comments.
Native LinkedIn Features – Avoid external links when possible; instead, add them in the first comment.

5. Remove UTM Links & Algorithm Killers

If you're linking to an external site, LinkedIn deprioritizes your post.

So, post without a link and add it in the first comment.

And if you must include a link, remove UTM tracking to avoid getting flagged.

6. Spark Discussion

Invite people to comment by sharing their thoughts, experiences, views, insights, etc.

This raises your post’s visibility and shows your network that you actually value their opinions.

Here’s an example of a high-engaging LinkedIn post based on these tips:

Why this works:

Strong opening hook - Challenges a common belief (“Most SaaS founders fail at LinkedIn…”) and sparks curiosity.
Personal storytelling - People relate to struggles and transformations.
Clear value & results - Shows measurable success from a real experience.
Bullet points for readability - Easy to scan, increasing engagement.
Engaging CTA - Encourages discussion rather than just pushing a link.

Here’s a detailed breakdown of one of our best-performing posts to help you get a clearer idea of what high-impact LinkedIn content is made of:

Step #7: Social Listening – The True Key to Network Growth & Generating Clients

Once you’ve posted your content and warmed up your existing and potential connections by engaging with relevant posts, it’s time for some real magic to happen.

Namely, posting on LinkedIn isn’t just about adding connections - it’s about connecting with the right people at the right time and building relationships.

That’s where social listening comes in.

Social listening allows you to identify high-intent leads - the people already engaging with relevant content, discussing pain points, or interacting with you or your competitors.

By monitoring industry conversations and tracking engagement with both your and your competitors’ content, you can connect with potential clients before they even realize they need your solution.

You can use Trigify for this:

Log into the platform (you get a 7-day free trial as a new user).
Choose the influencers from your industry who consistently get high post engagement to track them (or track your profile if you get a lot of engagement)
Go to the Engagement tab on the left and add the LinkedIn profile URL of the influencer/competitor from your niche who has a lot of engagement on LinkedIn.

Filter the list of all the people who engaged with the post to find the ones who engaged the most (e.g., those who commented or liked the most of their posts over the last 7 days).

Filter them by role or other criteria to make sure they fit your ICP.

Once you get a list of potential leads, select them all, hover over Save to and choose Export to HeyReach, where you can build automatic LinkedIn connection sequences.

You can do the same with your own posts, as the people who engage with your content are more likely to be interested in what you have to offer.

Why Social Listening Beats Traditional Cold Outreach

Instead of blindly messaging cold prospects, social listening ensures that you’re engaging with warm leads who are already discussing your industry, competitors, or challenges.

By leveraging Trigify.io to automate tracking, identify active leads, and optimize engagement, you turn LinkedIn from a passive networking platform into a highly targeted lead-generation engine.

Turn LinkedIn Into Your #1 Growth Channel

Most SaaS founders and sales professionals struggle on LinkedIn because they post without a strategy and network without intent.

So, if you want to grow your network and generate clients, follow this proven approach:

Engage first, post second – Focus on commenting on high-visibility posts before worrying about your own content.
Use the 3-2-1 framework – Balance top-funnel, middle-funnel, and bottom-funnel posts for sustained growth.
Optimize for virality – Use strong hooks, storytelling, and engagement tactics to make your posts stand out.
Leverage social listening – Track competitor mentions, industry discussions, and influencer engagement to target high-intent leads.

Implementing these LinkedIn strategies, enables you to attract more inbound leads, expand your SaaS network, and position yourself as an industry leader.

What’s next?

Getting a lot of engagement on LinkedIn means nothing. The ultimate goal is to get more customers or booked meetings.

Get our free LinkedIn Prospecting Playbook, where we show you a step-by-step guide to how we’re booking 40+ meetings/week.

We used to teach this for $1000+/mo. Now we’re giving it away for free.

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